📬 Do You Even Need a Reels Cover? Instagram Says… Meh

TL;DR: Probably not.

Hey there! 👋 This is the first edition of our weekly newsletter, and we’re thrilled to have you here!

Starting today, you’ll get the latest social media news, marketing updates, and some juicy tips—delivered fresh to your inbox every Monday. So buckle up because we’re diving right in!

Last week, the head of Instagram spilled the beans: cover images on Reels don’t make much of a difference in how your Reel performs.

While a striking cover might tell viewers what to expect, most users discover Reels through their feed—not your profile or explore. So, unless you're a fan of the aesthetic or need it for your grid, you can skip the extra effort.