Why You Should Start A Local Newsletter in 2025 (And How Triovia’s Explore Causeway Coast & Glens Reached 10,000+ Subscribers)

It’s nearly the start of 2025, and local newsletters will become more relevant than ever. Amid the constant barrage of global news and social media, people crave a closer connection—something that spotlights the stories and events happening right in their backyard.

If you’ve been thinking of launching a local newsletter for your hometown or city, now is the perfect moment to make it happen. Here’s why.

1. Locals Crave Personal Connections

Reading about your favourite neighbourhood café’s weekend specials or discovering an upcoming farmers’ market feels more authentic than scrolling through a never-ending feed of national headlines.

A local newsletter puts the community in the spotlight—neighbours, entrepreneurs, and events that resonate on a personal level. When you become the go-to source for what’s happening around town, you foster a sense of belonging and trust that more prominent global outlets can’t replicate.

2. 2025’s Focus on Community

With so many changes happening worldwide, people are rediscovering the importance of local communities. Supporting small businesses, celebrating local heroes, and promoting shared experiences are more meaningful than ever before.

A local newsletter is the perfect platform to capture that renewed interest in hometown happenings—spotlighting an up-and-coming band, reviewing a new restaurant, or detailing volunteer opportunities at local charities.

3. Triovia’s Experience with Explore Causeway Coast & Glens

Here at Triovia, we’ve seen firsthand the power of going local. Explore Causeway Coast & Glens publication has grown to over 10,000 subscribers, each genuinely interested in news, events, and stories tied to the Causeway Coast & Glens region.

Our approach has been simple yet effective:

• We focus on relevant community updates and uplifting stories.
• We highlight local businesses and attractions that deserve recognition.
• We maintain a consistent publishing schedule and always engage our readers with interactive content (like quizzes, polls, or photo submissions).

This consistent, community-first mindset has helped us reach 10,000+ subscribers, all excited to read each edition we send.

4. Why We Use Kajabi

While many newsletter platforms are available, Kajabi has become our platform of choice. Its user-friendly design and comprehensive tools make it easy to:

• Create visually appealing newsletters that capture readers’ attention.
• Automate your email sends and segment subscribers based on interests.
• Track performance metrics like open rates and click-through rates to refine your content strategy.

Kajabi’s features empower us to keep our newsletter fresh, personalized, and always relevant to our audience’s interests. Whether you’re new to email marketing or a seasoned pro, having a reliable platform is a game-changer for growth.

5. Practical Steps to Launch Your Local Newsletter

1. Identify Your Niche
   Decide on the scope of your publication. Are you covering a single neighbourhood, an entire city, or a broader region? The more specific your focus, the easier it is to stand out.

2. Plan Your Content
   Will you highlight local businesses, showcase community events, or interview notable residents? Make a content calendar to ensure consistency.

3. Choose Your Tools
   Whether it’s Kajabi or another email service, pick a platform that supports your design and automation needs. Look for features like segmentation, landing pages, and analytics.

4. Grow Your Subscriber Base
   Use social media to promote your newsletter sign-up. Attend local events or partner with community organizations to spread the word. Make it easy for people to subscribe on your website.

5. Engage With Your Audience
   Ask for feedback, invite readers to submit stories or photos, and celebrate local wins. Your newsletter is a two-way conversation with your community.

Ready to Press “Send”?

Starting a local newsletter in 2025 is more than just an opportunity—it’s a meaningful way to reconnect people with the place they call home. If Triovia’s success with Explore Causeway Coast & Glens has taught us anything, people love discovering what makes their corner of the world so special.

Whether you’re covering a bustling city or a quaint town, your newsletter can bring people together in a truly impactful way. By choosing the right platform (like Kajabi), crafting authentic content, and focusing on your local community, you can build a loyal audience that looks forward to every update.

So take the leap—start your local newsletter and watch your subscriber count grow! You might just become your community’s favorite source for everything happening right outside their front door.

Check out Kajabi today to start your local newsletter by clicking here.