The Rebrand Buzz: Kit (Formerly ConvertKit) vs. Beehiiv – Who’s Winning the Email Marketing Game?

Ah, the world of email marketing. It’s fast-paced, creator-focused, and filled with more rebrands and updates than a tech startup on a caffeine bender.

Today’s headliner? The officially rebranded Kit, formerly known as ConvertKit, has been hyping its fresh new look. But while Kit was busy perfecting its identity and showing off its bold new confidence, their competitor Beehiiv? They were quietly plotting.

Beehiiv wasn’t just sitting idly by as Kit basked in the glow of their rebrand.

Nope. Beehiiv went ahead and dropped a mic-worthy marketing move of their own, going straight for the jugular with a campaign targeting Kit’s audience. And let’s just say, they know how to steal the show.

Kit: New Look, Same Heart for Creators

Kit, once ConvertKit, has finally pulled the curtain back on their rebrand. They’ve always had a soft spot for creators, and their new identity reflects that even more. Their messaging is clear: with years of experience in the creator economy, they’re here to give creators the confidence to grow their business like never before. They’ve wrapped this up in a snazzy new website, a fresh logo, and a promise to go bolder than ever before.

In their words:

"With our new Kit brand identity, we’re embracing our deep experience and expertise in the creator economy. We believe in the power of creators and the value they bring to the world. We're showing up bolder now because we want you to feel confident in your business, too."

But here’s where things get interesting.

Beehiiv: The Underdog’s Power Play

While Kit was busy polishing their new branding and launch, Beehiiv was quietly working on their next big move. In a classic case of “while you were sleeping,” Beehiiv hit back with a slick new video and campaign they’re calling “Convert to Beehiiv Kit.” Their message? If Kit has been focused on its rebrand, Beehiiv has been focused on creators—and they’re putting their features where their mouth is.

The video’s audio transcript is a bit of a jab:

"This is the story of two platforms that set out on a mission to help creators grow and earn. One spent the last six months talking about the rebrand. The other was heads down, shipping new features to help creators grow faster, earn more, and hit send more confidently. So, which platform actually prioritized creators? Yeah, we thought so."

Ouch.

And it doesn’t stop there. Beehiiv is making the switch from Kit extra tempting for creators. They’re offering a free VIP migration, six months of free service, a $500 boost credit, premium sponsors, and early beta access to all their new features. It's a pretty sweet deal for anyone feeling FOMO after the rebrand buzz fades.

My Take: Having Used Both

Now, I’ve personally used both platforms, and I’ll be the first to say that each has its pros and cons. Kit (formerly ConvertKit) has always been a powerhouse for creators looking for simplicity and a clean interface, especially for those who value automation and content delivery over flashy bells and whistles. But when it comes to public marketing? Beehiiv has it down pat.

Beehiiv knows how to create a buzz (pun intended), and they’re not afraid to capitalize on Kit’s weaknesses. Their marketing is slick, engaging, and they’ve mastered the art of making creators feel like they’re missing out if they don’t make the switch.

The Bottom Line

Kit has the experience, the trust, and a strong foundation in the creator economy. But Beehiiv? They’re showing that actions (and features) speak louder than words, especially when they come with the added perks of premium sponsors and growth boosts.

At the end of the day, the battle between Kit and Beehiiv is heating up, and for creators, it’s a good thing.

Whether you’re sticking with the old favorite or jumping ship to the shiny new contender, you’ve got options. And that’s what email marketing should be all about—empowering creators with the best tools to grow and thrive.