Social Media Managers: The Unsung Heroes You’ve Been Underpaying

In the vast, ever-changing digital landscape, there's a truth that business owners need to wake up to: the days of hiring a social media manager for pennies on the dollar are over.

If you've ever asked, "Can someone recommend a social media manager?" what you're often really saying is:

"We are seeking a social media strategist, copywriter, videographer, brand consultant, data analyst, editor, graphic designer, and community manager, offering a rate of $10 to $15 per hour."

It’s no wonder you're struggling to find the right fit.

Social media management is no longer a side gig or an afterthought—it’s the backbone of a strong digital presence. The role has evolved dramatically over the years, and it's time for business owners to evolve with it.

Why Social Media Managers Are More Than Just “Managers”

Here’s the deal. Social media managers don’t just manage anymore. They are the chameleons of the marketing world, expected to wear multiple hats, balance complex strategies, and deliver results that impact your bottom line. Let’s break it down:

• Strategist: They create and execute campaigns that align with your business goals.
• Copywriter: Crafting compelling, engaging captions that capture your audience’s attention isn’t easy—it’s an art.
• Videographer & Editor: Short-form videos dominate social media, and guess who's in charge of creating and editing them?
• Graphic Designer: Those sleek Instagram carousels? Yeah, they didn’t make themselves.
• Community Manager: Keeping the conversation going in your comments and DMs—nurturing leads while maintaining your brand voice.
• Data Analyst: Interpreting the numbers, tweaking strategies, and ensuring content drives ROI.
• Brand Coach: They’re the ones helping you stay true to your brand’s voice while keeping up with the latest trends.

Paying Pennies = Getting Pennies

Here’s the thing: if you want top-tier social media strategy and execution, it’s time to budget like it.

Expecting someone to manage all these roles for the cost of a fast-food combo meal? That’s a recipe for burnout and disappointment—for both you and the manager.

When you pay for expertise, you’re not just getting posts scheduled; you’re investing in creativity, experience, and data-driven results. Social media managers help you stay relevant in a saturated market, ensuring your brand doesn’t just float along but thrives.

Social Media Is an Investment, Not an Expense

Business owners, it’s time for a mindset shift. Social media marketing is not a luxury; it’s essential for growing and maintaining a successful brand.

Allocating the proper budget for a skilled social media professional is a step toward ensuring long-term success.

The next time you put out a job listing for a “social media manager,” recognise that what you’re asking for is so much more. The role requires talent, time, and a solid investment. When you value their work, it shows in your brand's growth.